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Veeva Systems Acquires Crossix Solutions

Gains patient data and an analytics platform

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By: Kristin Brooks

Managing Editor, Contract Pharma

Veeva Systems has entered an agreement to acquire Crossix Solutions, a provider of privacy-safe patient data and analytics. Crossix will operate as an independent business unit under its current brand led by Crossix, chief executive officer Asaf Evenhaim. Crossix provides privacy-safe U.S. patient data and an analytics platform to help maximize media and marketing effectiveness.  “Crossix has been the pioneer in patient data, privacy, and analytics,” said Veeva founder and CEO Peter Gassne...

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